If you’ve seen photos of Kanazawa before coming to Japan, you’ve probably already seen Higashi Chaya District. Higashi Chaya is the most recognizable part of Kanazawa nowadays, with its wooden townhouses, narrow streets, and geisha.
First, did you know Kanazawa has three geisha districts?
Before we start exploring Higashi Chaya, there is one thing worth knowing.
Kanazawa has three traditional chaya (tea house) districts:
- Higashi Chaya District – the largest and most famous
- Kazuemachi Chaya District – a much smaller district right next to Higashi Chaya
- Nishi Chaya District – a quieter district on the other side of the city
All three developed as entertainment districts where geisha performed for guests.
Higashi Chaya is the most popular with visitors, while Kazuemachi and Nishi Chaya tend to feel quieter and less touristy. Actually, each one has a slightly different atmosphere.
So, what exactly is a “chaya”?
The word chaya literally means “tea house,” but don’t imagine a place where people simply enjoy a cup of green tea. Historically, chaya were entertainment places where guests could enjoy meals, sake, music, dancing, and performances by geisha.
In Kanazawa, the tradition is still alive today. The geisha districts were formally established in 1820, during the Edo period, and the preserved buildings you see today give you a glimpse of what Kanazawa looked like more than 200 years ago.

The first impression: beautiful, but busy
My advice?
Go early if you can.
Higashi Chaya is one of Kanazawa’s most popular attractions, so the main street can get quite crowded during the middle of the day, especially during peak travel seasons.
Early in the morning, the neighborhood feels more comfortable. The streets are quieter, and you can actually notice the details of the buildings instead of simply following the crowd. You can take nice photos.
To tell you the truth, before the Shinkansen (bullet train) connected Kanazawa and Tokyo, there was almost nobody here in Higashi Chaya District. Because of the Shinkansen, more and more people have come to Kanazawa, and chaya culture has gained popularity.
Take a closer look at the traditional townhouses
The most famous street in Higashi Chaya is lined with traditional wooden buildings. What makes them so distinctive is their elegant latticework. The delicate lattices create the atmosphere that many visitors associate with old Japan.
But don’t just take the obligatory photo and leave.
Look up.
Look at the lattices.
Look at the wooden details.
Feel the history of the people who lived here.
That makes the visit more interesting.

Gold leaf is everywhere
You will probably notice another thing while walking around Higashi Chaya.
Gold.
Kanazawa is famous for gold leaf, producing 100% of Japan’s domestic gold leaf. And Higashi Chaya is one of the best places to encounter this tradition. You’ll find shops selling gold-leaf crafts, souvenirs, and even gold-leaf-covered ice cream.

Yes, it looks a little extravagant.
And yes, you should probably try it at least once.
But beyond the Instagram-friendly gold leaf ice cream, Kanazawa’s relationship with gold is much deeper. Gold leaf has been used for Buddhist art and many traditional crafts. So when you see gold in Higashi Chaya, you’re seeing one small part of a much larger local craft tradition.
Visit a traditional tea house
If you want to understand the neighborhood beyond its streets, consider visiting one of the historic tea houses that are open to the public.
One of the best-known is Shima, a beautifully preserved former chaya dating back to 1820. The rooms are compact and elegant, with carefully designed spaces that give you a real sense of history.


Another interesting stop is Kaikaro, a former chaya that is still used for geisha performances and other traditional events.
If you’re lucky, you may hear the sound of traditional music coming from somewhere in the neighborhood. That is when Higashi Chaya feels particularly special.
How long do you need?
If you arrive in the middle of the day, take one photo on the main street, buy gold-leaf ice cream, and leave, you may feel that you’ve seen everything in 30 minutes.
But if you slow down and pay attention to the buildings, explore the side streets, learn a little about the geisha tradition, and walk toward the river, you start to see another side of Kanazawa. You will probably want to spend about 1–2 hours here.
Take your time, look around, and let yourself get a little curious.
Visitor Information
| Location | 1-13 Higashiyama, Kanazawa, Ishikawa |
| Hours | The district itself is open 24 hours, but most shops close before 6:00 pm. If you want to browse the shops, visit during the daytime. |
| Closed | None |
| Admission | Free |
| Website | Higashi Chaya District |
| Good For | – First-time visitors to Kanazawa – People interested in traditional Japanese architecture – Travelers curious about geisha culture – Photography lovers – Visitors interested in gold leaf |
Want to see Kanazawa with me?
I offer private walking tours where you can experience Kanazawa from a local perspective.
Feel free to reach out if you have any questions.

